Gym Insights

Exercising Your Gym Equipment
Gym equipment is the bread and butter of your enterprise.  Find out what the gym equipment maintenance trifecta is and how to best preserve your equipment to be in its best shape possible!

Exercising Your Gym Equipment

Gym equipment is the bread and butter of your enterprise.  Find out what the gym equipment maintenance trifecta is and how to best preserve your equipment to be in its best shape possible!

Joining Professional Organizations
Stephen Covey used to say that one of the habits of successful people is to sharpen the saw. By putting some energy into having the most up-to-date tools, your resources will go further toward your desired results. Getting involved with the industry and increasing your level of qualifications is the modern way to sharpen the saw.
One way to do so is to join in professional fitness organizations…
Click here to find out which ones will be a benefit to your fitness business and why!

Joining Professional Organizations

Stephen Covey used to say that one of the habits of successful people is to sharpen the saw. By putting some energy into having the most up-to-date tools, your resources will go further toward your desired results. Getting involved with the industry and increasing your level of qualifications is the modern way to sharpen the saw.

One way to do so is to join in professional fitness organizations…

Click here to find out which ones will be a benefit to your fitness business and why!

Gym Business: The Dirty Jobs Nobody Told You About Continued…As they say if you’re not living you’re busy dying, which is totally depressing, but it is true that if you are not growing in your sphere of influence your sphere of influence is diminishing. In some ways it’s like the treadmill. You keep running but you go nowhere. You get off it in the same place you got on it. But you do so with marginally greater fitness each time. If you give up on fitness you lose it pretty quickly. It’s the same for much of the administrative paperwork that goes into running a business.

Find out what important certifications must be up to date…

Gym Business: The Dirty Jobs Nobody Told You About Continued…As they say if you’re not living you’re busy dying, which is totally depressing, but it is true that if you are not growing in your sphere of influence your sphere of influence is diminishing. In some ways it’s like the treadmill. You keep running but you go nowhere. You get off it in the same place you got on it. But you do so with marginally greater fitness each time. If you give up on fitness you lose it pretty quickly. It’s the same for much of the administrative paperwork that goes into running a business.

Find out what important certifications must be up to date…

The Jerry Seinfeld Success Strategy
You might not look to Jerry Seinfeld for wisdom. That is, if you didn’t first stop to think that he has been so completely successful as a stand up comedian and the star of his own TV show. It’s true that the hook for the show was that it was about nothing but it was a great show…
Click here to find out what made Seinfeld so successful!

The Jerry Seinfeld Success Strategy

You might not look to Jerry Seinfeld for wisdom. That is, if you didn’t first stop to think that he has been so completely successful as a stand up comedian and the star of his own TV show. It’s true that the hook for the show was that it was about nothing but it was a great show…

Click here to find out what made Seinfeld so successful!

CrossFit Trend Or Fad

It seems like lately I can’t help but notice that workout spaces have been popping up with the name CrossFit displayed in bold letters across the front of the building. Gyms that offer this new workout system have been spreading like wildfire. Because it’s such a mixed and intense way of working out, CrossFit licensees, or affiliates as the brand calls them, need to be expert at fitness, personal training and injury prevention. It appears to present a huge opportunity for trainers to become owners. However, the question remains: Is it a true fitness trend or is it a fad that is just now peaking in popularity?

CrossFit Trend Or Fad

It seems like lately I can’t help but notice that workout spaces have been popping up with the name CrossFit displayed in bold letters across the front of the building. Gyms that offer this new workout system have been spreading like wildfire. Because it’s such a mixed and intense way of working out, CrossFit licensees, or affiliates as the brand calls them, need to be expert at fitness, personal training and injury prevention. It appears to present a huge opportunity for trainers to become owners. However, the question remains: Is it a true fitness trend or is it a fad that is just now peaking in popularity?

The Top Reasons Gyms Succeed

A while back I wrote an article about the ten reasons new gyms fail. It was well received by the readers of Gym Insight and the discussion was very gratifying for me. But as a believer in fitness and getting results in a positive way I feel compelled to balance it out with an article about the positive side of gym startups and success. I admit that there is likely plenty of overlap between this and the previous article. These things are worth saying over and over again and doing more reps never hurt anybody.
How to Arm Yourself With The Most Important Reasons Gyms Succeed

The Top Reasons Gyms Succeed

A while back I wrote an article about the ten reasons new gyms fail. It was well received by the readers of Gym Insight and the discussion was very gratifying for me. But as a believer in fitness and getting results in a positive way I feel compelled to balance it out with an article about the positive side of gym startups and success. I admit that there is likely plenty of overlap between this and the previous article. These things are worth saying over and over again and doing more reps never hurt anybody.

How to Arm Yourself With The Most Important Reasons Gyms Succeed

Social Business And Self Employment
I recently posted a blog about statistics in the fitness business. I really only just scratched the surface with that one. In this blog post I want to address a few things that I had to leave out, and tie up loose ends. It’s always good to know where the next generation of competition could come from.
I tend to think the source of competition to watch is self-employed trainers building followings through social media and then establishing studios once they have enough of a revenue flow. Also there were some statistics that relate the demographics of the industry to that of the employment world at large. It has some interesting data and you can check it out here…

Social Business And Self Employment

I recently posted a blog about statistics in the fitness business. I really only just scratched the surface with that one. In this blog post I want to address a few things that I had to leave out, and tie up loose ends. It’s always good to know where the next generation of competition could come from.

I tend to think the source of competition to watch is self-employed trainers building followings through social media and then establishing studios once they have enough of a revenue flow. Also there were some statistics that relate the demographics of the industry to that of the employment world at large. It has some interesting data and you can check it out here

Familiarize yourself with Gym Management Lingo
Limber up your jargon muscles and stretch out your vocal cords! We’re talking gym management and fitness center business vocabulary again! It’s been a while since I wrote about jargon in the gym business. So I think it is time to review some more of the terms that you need to use and know to understand gym professionals, in reference to the business and the activities that support it.
Let us know if there are any terms that the post does not mention that you would like to get our take on.

Familiarize yourself with Gym Management Lingo

Limber up your jargon muscles and stretch out your vocal cords! We’re talking gym management and fitness center business vocabulary again! It’s been a while since I wrote about jargon in the gym business. So I think it is time to review some more of the terms that you need to use and know to understand gym professionals, in reference to the business and the activities that support it.

Let us know if there are any terms that the post does not mention that you would like to get our take on.

Capitalizing On Gym Guest Passes
Gym guest passes are a great way to boost your revenue for a low increase of costs. They enable curious potential new members try your gym without pressure.
Find out how you can apply the Puppy Dog Principle to gym guest passes and capitalize on it!

Capitalizing On Gym Guest Passes

Gym guest passes are a great way to boost your revenue for a low increase of costs. They enable curious potential new members try your gym without pressure.

Find out how you can apply the Puppy Dog Principle to gym guest passes and capitalize on it!